If you’re selling
What this market requires
- Precise pricing from the beginning
- Strong presentation and positioning
- A plan for concessions and buyer objections
- Close monitoring of competing listings
Your local market at a glance
ZIP code 95404 in Santa Rosa reads 35 on the RealSights Market Pulse, indicating buyer leaning conditions as of 2026-10-18.
- ZIP 95404 Market Pulse
- 35 · Buyer Leaning As of 2026-10-18
- Santa Rosa Market Pulse
- 40 · Balanced City data as of 2026-10-18
ZIP-level conditions may differ from citywide conditions because inventory, pricing, and buyer activity vary locally. Compare reporting dates before drawing conclusions.
Back to Santa Rosa housing marketRealSights Market Pulse — powered by AreaPro
Market Pulse35—Buyer Leaning
Week of October 18, 2026 · Recalculated weekly
Just send me market updatesHow the Market Pulse is measuredThe Market Read
95404 Market Pulse: Buyer Leaning
Available homes are outpacing pending demand. Homes are still selling, but buyers generally have more time to compare properties and more room to negotiate than they would in a highly competitive market.
Pending ratio: 29%. About 2-3 out of every 10 homes for sale are finding a buyer — a buyer's market. Most homes are still waiting for a buyer. Expect it to take longer and price to stand out. Homes that sold took about 60 days to sell, which is fast.
The Local Move Playbook
Choose your next move in 95404
Practical guidance based on this ZIP’s buyer leaning reading.
If you’re buying
What this market gives you
- More properties to compare
- Greater opportunity to request repairs or concessions
- Potential leverage on listings that have been sitting
- Less pressure to waive important protections
Personalized using current RealSights market data. Optional local professional review is available only when requested.
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For your home
Thinking about selling in 95404?
Enter your address to see the homes you’d compete with, the demand around you, and how quickly homes are selling — from current local market data.
Current market measures
Local market index
Nearby ZIP reports
Other ZIP reports linked to Santa Rosa; listed by ZIP, not measured distance. Each report uses its own local data.95401Market Pulse56 · BalancedView market 95403Market Pulse33 · Buyer LeaningView market 95407Market Pulse46 · BalancedView market
Local market questions
95404 housing market FAQs
Is 95404 a buyer’s market or seller’s market?
Here's what we're seeing: ZIP 95404 currently shows buyer advantage, with a ZIP-level Market Pulse of 35 as of 2026-10-18. That gives buyers a little more room to negotiate, though competition still varies by home and price range.
How does 95404 compare with Santa Rosa overall?
ZIP 95404 reads 35 (buyer advantage) as of 2026-10-18, while Santa Rosa overall reads 40 (balanced conditions) as of 2026-10-18. The two point to different conditions — your specific neighborhood can tell a different story than the city as a whole. Neither measures an individual home.
Does the 95404 Market Pulse tell me what my home is worth?
No. The Pulse describes negotiating conditions across ZIP 95404 — not what a particular home is worth. A real pricing review needs recent comparable sales, current competing listings, and your home's condition and features.
How recent is the 95404 market reading?
The ZIP-level Market Pulse shown here is from 2026-10-18. RealSights takes new snapshots every Sunday, and the city and other ZIP reports may show different dates.
What should buyers watch in 95404?
Keep an eye on available inventory, pending activity, days on market, and price reductions — and compare nearby ZIP reports. Homes sitting longer may offer more flexibility, but protect your inspection, appraisal, and financing terms. A market score never guarantees a discount.
What should sellers watch in 95404?
Price against current nearby competition and recent closed sales, and watch how quickly homes go under contract. The Santa Rosa report adds broader context, but it's not a home valuation.